Angel Rich is co-founder and CEO of The Wealth Factory Inc. The Washington, DC-based firm designs financial literacy and workforce development education technology games. The system walks users from birth to retirement in 12 interactive modules to exceed the Personal Finance Common Core Standards, tracking individual performance in real-time.
Raised in Kingman Park, DC in a life insurance sales family, Rich grew up listening to financial pleas from every walk of life; igniting her passion for financial literacy. She became a Global Market Research Analyst for Prudential, conducting over 70 financial behavioral studies to learn how to systematically modify financial behavior. In 2010, Prudential CEO requested Rich to conduct Obama’s Veterans Initiative Research and in 2011, Rich conceived the first African American Financial Experience Study. National Media recognized it as groundbreaking; identifying it as the first financial services study aimed at understanding the financial perspectives of Blacks and it now serves as a benchmark across the industry.
Rich graduated from Hampton University with six honors, including Honors College. She also studied at the University of International Business and Economics in Beijing.